Online Advertising

Warm Up: Discuss the question with your partner for five minutes.

1. What is advertising? Can you give some examples?
2. Do you know any good advertisements? Please explain.

Article:

Many companies like online advertising. It's cheaper than traditional advertising in magazines and newspapers. Online advertising reaches more people too. And lastly, marketing departments can easily look at the data from online advertising and make changes to the advertisements.

There are many forms of online advertising. There are banner ads at the top of web pages, pop-up ads, and email ads. There are ads on Facebook, Twitter, and LinkedIn too. The search history is also used to target advertising. For example, if you visit sports sites, then you see sports ads.

Comprehension Questions: Answer the questions before/after your read the article.

1.  Why do companies like online advertising?

           a. It's cheap.

           b. It's seen by many people.

           c. Companies can target customers.

           d. All of the above.

2.  Where are banner ads?

           a. They are at the top of web pages.

           b. They are on all pages.

           c. They are in emails.

           d. They are on Facebook, Twitter, and LinkedIn.

Discuss: Discuss these questions with a partner. Remember to support your answers.

1. How often do you click website advertisements?
2. Do you buy anything on the Internet? Please explain.

Source: http://www.headsupenglish.com/index.php/beginner-english-students/beginner-mini-lessons/575-online-advertising

Music Makes Us Happy

Warm Up: Discuss the question with your partner for five minutes.

1. Do you like music? 
2. What kind of music do you like? Why?

Article:

Music has been a part of human history and culture for a very long time. Perhaps it has always been a part of our history and culture. And scientists now know the reason. Music makes us feel good.

It doesn't matter what kind of music people listen to. When we listen to music, our brains produce a chemical. The chemical increases our heart rate. It makes us breathe faster. We even get chills with some exciting music. The same chemical makes us happy when we eat delicious food, laugh with friends, or win at something difficult.

Almost everyone feels the same way about music. In fact, even babies reacted to music!

Vocabulary: Check the new vocabulary in a dictionary. Then match the words.

1. produce             a.  taste good
2. increase             b.  make
3. chill                    c.  become more or greater
4. delicious            d.  feel cold

Discuss: Discuss these questions with a partner. Remember to support your answers.

1. Does music make you feel good?
2. What kind of music gives you the chills?
3. What other things make you feel good?

Source: http://www.headsupenglish.com/index.php/beginner-english-students/beginner-mini-lessons/532-happy-music

Mars One

Warm Up: Discuss the question with your partner for five minutes.

1. Where have you traveled to? List all of the countries and/or cities you have visited.
2. What was your longest vacation? Where did you go? How long were you there?

Article:

Mars One is an exciting chance to go to the red planet. This isn't a trip for tourists. This trip will take a lot more than three or four years. The people who go to Mars will never come back to Earth!

More than 2500 people filled out an application and paid money. But only four people can go. They will leave in 2025, and it will take seven months to travel to Mars. Two years later, four more people will travel there. And then two years later, four more people will travel there. By 2033, Mars One wants twenty people living on Mars.

The trip to Mars will become a reality TV program too. The four travelers will be videoed all day during the seven months.

Comprehension Questions: Answer the questions before/after your read the article.

1. What is Mars One?
2. How many people will go in 2025? How about in 2027?
3. What will happen to the travelers during their trip to Mars?

Discuss: Discuss these questions with a partner. Remember to support your answers.

1. Do you want to go to Mars forever? Why/not?
2. Do you want to go to Mars but come back to Earth? Why/not?
3. Where do you want to go for a long time? How long do you want to go there?

Source: http://www.headsupenglish.com/index.php/beginner-english-students/beginner-mini-lessons/540-mars-one